
do not bend (via oneblackbird)
“William Maynard of Bates advertising said, “Most good copywriters fall into two categories. Poets and killers. Poets see an ad as an end. Killers as a means to an end.” Ogilvy added, “If you are both killer and poet, you get rich.” — Don’t Send Wrong Signal to Customers - DMNews
Tracy Daugherty’s admiring, comprehensive and painstaking biography of Donald Barthelme, “Hiding Man,” emphasize the challenging education he received in taste and theory from his father and then the brilliant education he gave himself in Houston when he was in his 20s. Barthelme was a journalist, a jazz lover, an art lover, a moviegoer, an avid reader, a curator and, with his second wife, a writer and designer of advertisements.
By early 1963 he had enough stories for a first book. He also had an aesthetic vision. In the second issue of Location he took part in a debate about the future of fiction in which Saul Bellow argued that the modern novel was “predominantly realistic” because “realism is based upon our common life.” Barthelme countered that a “mysterious shift … takes place as soon as one says that art is not about something but is something,” when the literary text “becomes an object in the world rather than a commentary upon the world.”