“What does Microsoft offer advertisers that rivals can’t?
What you currently have is a really fragmented way of brands trying to reach people. It’s super-confusing. What we hope to do is combine the power of our display assets, our communication assets, our entertainment console [Xbox] and the phone inventory. It’s a very compelling story to have that kind of breadth across that device ecosystem. I think we can be a huge player. We’ll always look to be the platform provider, helping people pull the noise out of the system.” — First Mover: Frank Holland | Adweek
