“the next time someone asks why you are so feverishly committed to doing what it is you’re doing, don’t fall into the trap of responding with an elaborate description of your business. Tell them a story. Because at the end of the day, you’re mapping out a journey, and you want whomever will listen to take that journey with you — or at least you want them to understand why you have just boarded the occupational equivalent of “Mr. Toad’s Wild Ride.” — MediaShift Idea Lab . Lessons From the Entertainment Industry for the Digital Entrepreneur | PBS
