“Citing research indicating that nearly half of potential American car buyers don’t know the difference among a hybrid, a plug-in car or a battery-operated fully electric one, Ford has enlisted SHFT.com, a “new-media platform” developed by actor Adrian Grenier of “Entourage” fame and film producer Peter Glatzer, to promote green thoughts and eco-consciousness to a young audience.” — Ford Funds Documentaries for Eco-Conscious Site SHFT | News - Advertising Age
